plies social media
But it’s brilliant. People appreciate honesty.Totally Agree Jochen… Even if Germany is a bit behind USA, that point stands still, having 50000 fans with no engagement is basically useless.Interesting and very entertaining article, thank you for sharing these social media insights. Thankfully, social media is helping to turn that tide with increased transparency and interaction.Case in point: many retailers are struggling to keep up with most consumer responses according to However it’s obvious to most that you should act like you care about customers, because you do.Many times, that also means sharing a little more about yourself so people can connect with you as an individual and empathize. Cliché, money begets money. Letting people see who you really are, being honest about what you are, what your values are, etc. In fact, it’s amazing how many things are common sense, but people don’t do them.Besides, I think you’ve got the definition of “being authentic all wrong.” So many people think that they can – or have to – be someone or something else on social media. But there’s a fine line. Except here, you’re paying for hours, not access.Right off the bat, the best social media teams are just that… teams. But that doesn’t mean the frameworks and systems we’ve used successfully for decades are broken or don’t apply. They’re just lacking in a few important things (like oh, I dunno, any real marketing experience).Tactics and channels will come and go. (Hmm, sound familiar? Twitter might be perfect. serendipitous, unpaid increase in reach) with engagement-based metrics.Please, please, please… it’s not 1995 anymore. However it’s anything but “free”.The best stat to sum up brands’ misunderstanding of social media came from the Altimeter Group (via “The average, large company in the US has 178 corporate-owned social media accounts.”That’s kind of insane when you think about it. Here’s why.One of the ways Step2 took social integration to the next level was by equipping their website (and opening up their brand) with customer reviews (via Facebook Connect initially).
But they will.Being authentic, basically, means being the TRUE YOU! Even an Social media hasn’t changed the fundamentals of marketing. These days, nothing is free except the ever reliable google’s SEO. )Acquiring “fans” isn’t the goal. Leading to wasted budgets with little results to show from it.You see, social media is a wonderful collection of techniques and tools that give you an amazing ability to connect with people across barriers like never before in the history of our lifetime.But like most new, complex things, there can be a lot of misunderstanding.Here are 5 of the biggest social media lies ever told, and how you can avoid falling prey to them.Every time I hear this one I punch myself in the face. “Authentic” is the favorite social axiom bandied about at conferences and espoused on blogs.By “authentic”, it sounds like you mean talk to people as… real people? LinkedIn, obviously.Common sense, not hype or headlines, will help you make good social media decisions.Otherwise if you still need help, there are a few simple tests (like our Consumer behavior has evolved tremendously over the last decade.However when it comes to reaching, connecting, and nurturing, good marketing principles still apply.The marketing mix (or 4Ps) was developed waaaaayyyyy back in the 60’s, and is still as relevant today as any time in history. It’s just provided some new distribution and communication options.New tactics, tools and platforms pop-up every single day. In the early nineties, mailboxes across the United States were filled with CD-ROMS from a new (albeit well-funded) upstart.“At one point, 50% of the CDs produced worldwide had an AOL logo on it. Oh, and keep in mind Legal won’t allow you to say or talk about an endless list of items either.How about just going viral instead? Individual products now see hundreds of reviews from real customers, along with detailed Q&A responses that help inquisitive prospects.When you look at results on a micro or tactical level, there’s also an important lesson about engagement that’s easy to see.
Seriously. Storytelling at it’s finest.One of the best campaigns in recent memory. Instead, the goal is to move them along this sequence of “micro-conversions” in order to hit your end goal of improving revenues while decreasing costs.Then you can layer in additional tactics to leverage what you already have (like website visits, fans, or an email database) and continuously re-engage (there’s that word again) these people to drive repurchases and referrals.For example, one of the most effective uses of capital is through remarketing to existing site visitors or customer lists that are already engaged with your brand at some level.You’re able to get the most out of existing information already owned, without a ton of extra work on your part, by leveraging Facebook’s peerless ability to match emails with accounts, and then create custom audiences based on detailed demographics.It’s literally impossible to count the number of articles with “free social media” in them.Unfortunately for all of us, social media work can add up to being one of the most expensive line items.
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